top of page

Arpan Sarma

Looking for a 

Growth Marketing Manager?

Your search ends here.

 

I can help you position your brand as a thought leader, acquire new customers, increase your revenue, and effortlessly scale ahead of competitors. 

What I Can Do

Growth Marketing

Content Marketing

Email Marketing

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Influencer Marketing

Google, LinkedIn & Meta Ads

Product & Community Marketing

Career Summary

I am a Growth Marketing Manager with 7 years of experience in the B2B fintech, software as a service (SaaS) and technology industries. My expertise spans across growth marketing, content marketing, content creation and distribution, search engine optimization (SEO), social media marketing (SMM), search engine marketing (SMM), email marketing, influencer marketing, community management, product marketing and brand management.

I am additionally skilled in using tools like Google Analytics, HubSpot, Instantly, Hotjar, Google Search Console, Wordpress and the latest Generative AI applications such as ChatGPT and Jasper.ai.

 

I can create effective growth marketing strategies and campaigns which help in user acquisition, drive revenue and outpace competitors ensuring an effective return on investment (ROI).

I’ll start by researching your competitors' keyword strategies to identify gaps and opportunities. Identifying the keywords they’ve missed, will help me boost your site's SERP rankings and drive more organic traffic.

Step 01 - Keyword Research

I'll research and prepare a comprehensive list of topics for blog posts, case studies and whitepapers specifically designed to outrank your competitors. I'll set a weekly posting schedule to consistently engage your target audience, establish your brand as a thought leader and increase your organic traffic.

Step 02 - Content Creation

I will re-optimize your entire website according to the latest SEO guidelines and incorporate the newly identified keywords to further boost your SERP ranking. I'll create fresh landing pages, to reduce your website’s bounce rate and increase form submissions, thereby increasing your efficiency in converting website visitors into leads.

Step 03 - SEO Optimization

Next, I’ll collaborate with high-authority websites within your niche to secure high-quality backlinks. This will not only boost your domain authority but also benchmark your website against industry standards, making it a more reputable and trusted resource for your target audience.

Step 04 - Increase Your DA

I’ll redefine your social media presence, by creating a powerful personal brand for your founding team on LinkedIn. By positioning your company as a thought leader, I’ll amplify your brand awareness amongst your target audience and leverage social media as a powerful channel for user acquisition.

Step 05 - Social Media Revamp

I’ll identify and reach out to key stakeholders in your target organizations through cold email outreach to schedule appointments with them. This will help you gradually acquire new customers and increase your revenue. 

Step 06 - Cold Email Outreach

Here's How I Will Scale Your B2B Business

Experience

Senior Content Writer, Smartlead.ai

  • Created thought leadership, peer comparison and product led articles for the company’s website which boosted organic traffic by 25%.

  • Created engaging articles and captions for the company’s social media handles which resulted in a 35% increase in engagement and a 15% increase in followers.

  • Authored industry case studies and whitepapers for lead generation which reduced the cost of acquiring new leads by 15%.

  • Authored new email marketing strategies and templates which increased email open rates by 25% rates and reply rates by 10%.

Digital Marketing Specialist, CrediLinq.Ai 

  • Optimized the company’s website according to the latest SEO standards and created engaging blogs, case studies, whitepapers and customer success stories which resulted in a 60% increase in organic traffic.

  • Started a thought leadership series on LinkedIn for the company’s C-Suite executives to share business insights and case studies, which resulted in a 70% increase in social media engagement and 40% increase in direct and referral traffic.

  • Collaborated with the graphic designing team to revamp the company’s website and establish a new brand identity, resulting in a 40% increase in brand engagement and 15% decrease in bounce rate.

  • Collaborated with an external vendor to strategise and run PPC campaigns across Google and Meta Ads, and authored a whitepaper for lead generation, resulting in a 20% decrease in cost of acquiring new leads.

Senior Content Writer - APAC & Global, Codebase Technologies

  • Collaborated with the international marketing team to create and publish thought provoking blogs, customer success stories and whitepapers on the company’s website, which resulted in a 40% increase in organic traffic.

  • Curated engaging copies for the company’s various social media accounts, which resulted in a 35% increase in social media engagement.

  • Collaborated with the brand and communications team to position the company as a thought leader and increase brand awareness by 65%.

  • Authored whitepapers and case studies for lead generation which resulted in a 15% decrease in cost of acquiring new leads.

Digital Marketing Specialist, Finflux

  • Worked closely with the CEO to identify the company’s target audience and strategise organic marketing campaigns to increase brand awareness by 25%.

  • Revamped and optimized the company’s website and product pages according to the latest SEO standards, resulting in a 60% increase in organic traffic.

  • Curated engaging posts for the company’s various social media accounts resulting in a 25% increase in social media engagement.

  • Collaborated with the customer success team to craft engaging email campaigns which resulted in a 50% increase in email open rates, 70% increase in customer engagement and 35% increase in review collection, ultimately earning the company the 18th spot on G2’s 2022 Best Software Awards India list.

Freelance Senior Copywriter, Freelance

  • Collaborated with global fintech, SaaS and technology brands such as PineLabs, MoneyView, Axis Bank, HDFC and helped them craft engaging blogs, thought leadership pieces, email marketing campaigns, social media posts and more as a freelance ghost writer.

  • My creatives have been published across several notable and high authority websites, contributing to a direct increase in organic traffic and brand awareness.

TESTIMONIALS

Trusted By the Best

It has been a joy and delight to work with Arpan at CrediLinq. 

Arpan's dedication to deliver quality work, discuss and debate on best digital marketing and content ideas, combined with his positive and light spirit make him a wonderful colleague and business partner. 

Kaia R Parv, CFA, CrediLinq.Ai

Arpan was a great member of our team and contributed significantly to our digital marketing efforts. 

He was a pleasure to work with and demonstrated good research and marketing skills. 

Tom Romanski, Codebase 

Arpan is an extraordinary growth marketing specialist. He owns the work, reaches out to the right people and gets things done. 

His work during the redesign of Finflux's website is noteworthy. 

Great guy to collaborate with. 

Sai Sravan, Finflux

Get
in Touch

Sai Sravan

Sai Sravan

bottom of page